Taking The Initiative

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Meet Daniel McGettigan, Our Marketing Assistant Intern

At Berg Construction, we value creativity and initiative in our team members. Danny McGettigan, a senior at Twin Valley High School and a student in the Business Management and Entrepreneurship (BME) program at Berks Career and Technology Center (BCTC), joined us in a unique way.

After a summer of filling out internship applications, Danny decided to take a different approach. He posted an elevator pitch on a local community Facebook page, showcasing his skills and enthusiasm. His effort stood out to us, and after two interviews, we welcomed him as our Marketing Assistant intern.

Discovering the Construction Industry

Danny admitted that he initially doubted how his business skills would fit into the construction industry. However, he quickly realized how universal foundational business practices are. “I never paid much attention to the construction industry. Now, I notice everything—from the jobs we work on to the logos on the trucks. It’s all important,” Danny shared.

As a Marketing Assistant, Danny has taken on diverse projects. He creates videos, blogs, graphics, and manages social media content. His knowledge of Search Engine Optimization (SEO), developed through BCTC’s curriculum, has been an incredible asset to Berg Construction. “They didn’t expect a high school student to know about SEO, but getting good placement on search engines was something they needed,” Danny explained.

The BME program’s focus on practical business skills, such as creating business plans, pitching ideas, and mastering terminology, prepared Danny well for this role. Weekly planning meetings have also been a highlight of his internship. “The business knowledge I’ve gained is invaluable. It has changed my outlook on the construction industry,” he said.

Looking Ahead

After graduating, Danny plans to pursue a degree in Business Management at Liberty University in Virginia. We are proud to have been part of his journey and look forward to seeing his future success.

Danny’s story highlights how taking initiative can open doors. His drive and adaptability demonstrate the determination of some young professionals still, despite getting a bad rep. We’re honored to have Danny on the Berg Construction team and are excited to watch his future unfold.

Read more about Danny’s write up from BCTC